Slogan registration (lema comercial)
We register your lema comercial (your slogan) with SAPI to protect the phrase people associate with your brand. From $150.
Requesting a quote doesn't commit you to anything
- You tell us about your case. It's free.
- We send you the price in writing, within 1 to 3 hours.
- You decide. If it works for you, we start. If not, you delete it with one click and pay nothing.
No one will pressure you. Your information is used only for your case.
Is it for you?
If any of these sounds like you, this procedure is for you.
- Companies and brands with a slogan or advertising phrase that identifies them and that they want to protect by registering it as a lema comercial with SAPI, closing the gap the trademark alone doesn't cover
What's included and what isn't
Everything clear from the start. No fine print.
Includes
- Check that the slogan can be registered and is available.
- Linking the slogan to your trademark.
- Preparation and filing of the registration with SAPI.
- Follow-up until the lema comercial is granted.
Does not include
- Registering the trademark it goes with, if you don't have it yet (separate service: Trademark registration).
- An expanded trademark clearance search, if the case calls for it (separate service).
- Creative development of the slogan (separate).
- SAPI's fees, which are separate.
What you need
Check off what you already have. You don't need everything to request your quote.
You have 0 of 5.
- The slogan you want to register
- The trademark it goes with
- Owner's details
- Associated products or services
- Your contact details so we can coordinate
How the process works
You do very little. We take care of the rest.
- Step 1
We check the slogan
We confirm it can be registered and is available.
We do this - Step 2
We link it to your trademark
We tie it to the main sign.
We do this - Step 3
We file the registration
We submit it to SAPI.
We do this - Result
Done
We follow up until it's granted.
You receive it
SAPI (Venezuela's intellectual property office) sets the timing, with publication in the Industrial Property Bulletin (where applications are published); we're with you through the process.
What it costs and how to pay
There are two separate payments, and we want you to see them clearly.
Our fee: we do all the work for you.
SAPI's fees. It goes straight to the agency, and we give you the exact amount, with its receipt, before you pay anything.
How you pay: 50% when we start and 50% on delivery. In dollars, in bolívares at the official BCV exchange rate, or with Cashea.
How is your investment calculated?
Your investment covers our handling of the registration. What you pay us, professional fees from $150 to check the slogan, link it to your trademark and handle its registration
SAPI's fees are separate Your lawyer gives you the exact figure before you pay anything, no strings attached.
FAQ
What happens if my slogan works and I never registered it?
People copy it, and without a registration it's very hard to stop them. A slogan that sells is an asset, and assets without paperwork end up in someone else's hands.
Can a slogan be registered?
Yes, as a lema comercial, tied to the trademark it goes with.
How much does it cost?
The professional fee, from $150, covers preparation and registration with SAPI; SAPI's fee is separate.
Does it go alone or with the trademark?
It's linked to a trademark.
Do I need to have my trademark registered first?
There must be an application or a registration for the trademark it's tied to; we'll guide you.
About this procedure
Behind many successful brands there's a phrase that's worth as much as the name: the lema comercial, the slogan that sums up your promise and that people repeat and associate with you. That phrase is also a protectable distinctive sign, and the Ley de Propiedad Industrial lets you register it as a lema comercial, always tied to the trademark it goes with. Registering it means recognizing that your slogan isn't decoration; it's an asset.
What many people miss is that an unregistered slogan is at the mercy of the competition: if it works, someone will copy it or come up with a confusingly similar one, and without protection there will be little you can do to stop it. Worse, a competitor could try to register it before you do and turn the tables on you. Protecting the slogan closes the gap the trademark alone leaves open, and rounds out a business identity no third party can take from you piece by piece.
We register it as part of your brand strategy: we check that the slogan can be registered and is available, link it to your trademark, and handle its registration with SAPI, with follow-up until it's granted. The price starts at $150 and is adjusted to your case. A lawyer reviews your situation and confirms with you before we start, no strings attached.
Legal framework and important notes
Ley de Propiedad Industrial (Industrial Property Law)
- It protects the slogan or advertising phrase as a distinctive sign, always linked to the trademark it goes with.
- It closes the gap the trademark alone doesn't cover.
- It complements Trademark registration and Trade name registration.
- SAPI's fees are separate.
We guarantee our service, not what the agency decides. If something depends on them, we tell you clearly and in time.
Is your case different?Ask us, message us on WhatsApp or book a free consultation. A real person answers you.