Technology Consulting

It sold through two channels, in store and online, but each one kept its own inventory, and that's the trap. Say it had twenty sodas. Some sold at the counter, but the website kept offering them as if they were all still there, so online orders came in for something that was already gone. The result: orders that had to be reversed, annoyed customers and that awful feeling of letting people down without meaning to.

With Squuad, both channels started drawing from the same inventory, in real time. A soda sells in store and the online stock drops instantly too. No more selling what isn't there: one inventory, one truth, no canceled orders and no awkward moments with customers.

It sold nationwide with a sales force of 320 people in the field. The mess was multiplied by 320: since inventories weren't synced, a salesperson would promise goods to a customer and, when it counted, there was nothing there. The salesperson looked bad, the company looked bad, and both the sale and the trust were lost. With Squuad, every salesperson started seeing the same inventory, in real time, wherever they were. Today nobody promises what isn't there: what the salesperson sees is what actually exists.

It wanted to sell for delivery but didn't like handing commissions to the usual platforms, so it took orders by phone, with all the mix-ups that brings. We gave it our order management tool, and here's the part people find hard to believe: it's as advanced as any international app. Customers build their order their way, hold the sauce, ask for extra, add more meat, anything, and the tool comes included in the Squuad platform, not charged as a separate service. The restaurant set up its own delivery, under its own brand, with no per-dish commissions.

And it goes beyond delivery. The same tool handles pickup and drive-thru with designated spots; the platform already includes it. One client had the idea of running their whole restaurant by QR, and we set it up. Not the usual QR where you scan and still have to call the waiter over to write it down in a notepad. No: you put the code on the table, the diner scans it without downloading any app, the system already knows which table they're at, and geolocation confirms they're really in the restaurant. From there they order directly, and a little while later their order arrives. Waiters are free to give better service instead of taking notes.